Why isn’t some other alternative like MetaCafe and Viddler or any other video sharing sites? Why YouTube specifically? Let’s take a look.
The first thing to note is that Google owns YouTube
As I’ve mentioned previously. It has incredible implications for YouTube and its future. You may be aware that YouTube was initially an entity not controlled by Google. In reality, it was not until a while ago that Google acquired the company.
If you look at Google or what Google is about, they’re part of the game of making money. They’re keen on making money online. With a business like Google to support you, you’re guaranteed to be able to spell positive things for the possibility of earning money.
It’s a different aspect. Google has deep pockets of money. They can fund a business like YouTube for many years. They’ve decided to support YouTube since they’ve realized the potential YouTube can offer. It’s a clear signal that YouTube is a tech you must keep an eye on.
I believe they’re the 2nd most visited site on the Internet currently. I think that Google is the top one. I’ll have to verify the numbers. However, YouTube is significant.
Google is also urging you to succeed. If you follow, it’s likely to increase their profits and make the company more prosperous. The presence of Google behind YouTube signifies that they’re doing their best to create YouTube as simple for you as it is to be successful.
Examining the changes YouTube has seen since Google bought YouTube, you’ll notice significant variations. You can see this within the AdSense program, which has been introduced in YouTube videos. You can observe the various designs and layouts they’ve been working on. You can keep how YouTube videos are ranking higher on Google results pages. Being able to count Google to their side is enormous.
YouTube Videos Are Ranks In Google Search Results
That’s to your advantage. Suppose you’re just submitting your videos to YouTube, and you’re not proposing to other sites. In that case, the chances of being ranked on Google are much more significant than other video-sharing websites.
It’s a fantastic source of traffic.
It’s a bit of an exaggeration, but if you look at YouTube the site, they recently hit 1 billion views daily. I’m not sure we can even visualize the number, but if you could think of one billion dollars that you could use to fill a stadium of coins. One billion views per day is a considerable amount, and this is only from one site.
In 2019, a study revealed that there were 71 million users who registered every month. This number is likely to have been surpassed by now. However, this is the most current available data on specific statistics. It’s an enormous benefit. If you’re using it to generate traffic, You’re missing out.
It’s A Search Engine Itself
Have you ever logged on to YouTube and began searching on something like using the search bar over here? Many people use YouTube as their primary search engine, compared to Google. Perhaps this is a trend that will keep going shortly, and instead of conducting searches using Google and then going to YouTube for examinations? Maybe YouTube will become the top website that people use to find details.
Take a moment to think about this. What do you think the implications are? If YouTube could become the top search engine worldwide, what are the consequences for your business online? Would you like to be at the right spot at the right moment when it comes to YouTube? Yes, I think so.
YouTube Doesn’t Just Target Teenagers All the Time!
This is a query I’ve received from a variety of people. They’re saying, “Sure, you were able to get success on YouTube, but your market is only for teenagers.” It was the case back when YouTube was beginning, but the situation has changed. The demographics of YouTube are evolving and are changing at an alarming rate. YouTube isn’t just for teens anymore, so when you’re marketing to different generations, it’s excellent news.
Teenagers remain the top number of users; however, as you’ll discover in these numbers, YouTube is great for different age groups too. Consider this 85 percent of the United States population has watched YouTube videos. That’s huge. The majority of people in the United States have watched a YouTube video. This is amazing!
However, consider this. Seventy percent of men 45-54 have viewed a YouTube video. What’s that? The other aspect, take a look at the different age groups. These are people who usually have funds. These are employed and have the money to purchase things on the internet. If you combine the number of people who have jobs, it’s much more than the teens.
There’s a similar trend here for females. Take a look at the proportions of people who have been watching YouTube videos during their lives. This isn’t just for teenagers. This should be kept in mind whenever you think about using YouTube as a possible site’s traffic generator.
YouTube Demographics Are Shifting
It’s not only for teens nowadays. As they grow older, they begin to get jobs, and then they begin transitioning into different groups themselves.
This is typical of a new technology adoption process. You might have noticed what’s known as the S-curve. It looks like the one below but is a standard curve for new technologies introduced to a market. For YouTube, it’s no different. They experienced a massive expansion phase in this. It seems like they started slowly in 2005 before they experienced an exponential increase. The year 2010 is in the books here, which is where we are now.
This means you have two years to build your business and begin to do things on YouTube as, for this portion of the market, there aren’t many people using YouTube currently. If this is the case, it means that there will be lots of people who are still on YouTube, and you’ll want to be in the best place once they’re on the internet and viewing videos. It is essential to have your content up in the year 2012.
It is crucial to start making your content available as quickly as possible, particularly on YouTube. That’s where the action is at. This is confirmed by research conducted on YouTube. YouTube 2009 Report. It’s an independent research firm that researched this report.
Let’s get moving. Consider how these figures. Take a look at the demographics of these people and what it could mean for your business online. What can you do to ensure that you are in the best position if most people from America and the UK, US in the US and UK go to YouTube and sign up to YouTube and begin interacting with YouTube frequently?
What are the implications for Your Company Now?
What should you do today to get ready? Take a moment to think about it. What does this mean to you at the moment, and what will it mean to those who follow you into the future? There are some ways you can act right now to help establish yourself in the future to be a part of YouTube.
You’ll benefit from an early mover advantage. 2012 was a high year for the majority of people in the US and the UK. I’ve not even looked at the statistics for countries like China and India, which are enormous. So, I think we’re just starting to get started on the process. If you take all the data from all of the globes, there’s likely to be some exciting things happening on YouTube. I’m betting on it.
“YouTube Beach Head Strategy”
What’s this all going to lead to? I’m a fervent advocate of the importance of focus. I discovered this strategy. This is what I’ve named it: “the YouTube Beachhead Strategy. The reason it’s called this strategy is that I genuinely believe that you should concentrate all your attention on only one thing if you wish to succeed. Make sure you are focused on that thing and get it done, and when you’ve achieved it, you can move on to the next task.
What exactly is it? In simple terms, the Beachhead Strategy is to find the giant ball and then take it on. It’s that simple. It’s about finding a significant player on the market, like YouTube, to this instance and going along with them. Get on board and utilize the platform as leverage. It’s all about focused power, and in this instance, the focus is on YouTube.
Where did this idea originate from? I learned it from a person named Geoffrey Moore, a fantastic thinker. Geoffrey Moore wrote an article entitled Crossing The Chasm for the high-tech industry. The subject he addressed was that it is a product adoption cycle that begins with the innovators who are early and early adopters, then the early majorities, later majority, and the laggards for all new technologies.
This is commonplace for new technology that is introduced to the market. Geoffrey Moore discovered that the latest technologies usually leave something he refers to as a gap or chasm. This is why most startups in high tech are caught in this gap. They arrive there and then run out of clients. They plunge into this valley, and you’ll never hear about them ever again. They vanish.
He discussed creating the beachhead strategy, which is like the beach that you could utilize to jump over into the majority early. It provides you with this jumping point to enter the first majority. When you reach an early maturity, you’ve reached that tipping point. This is when things get fast for you.
I’m using this concept, and I’m suggesting that if you’re looking to get to the tipping point of your particular industry, particular niche, then utilize YouTube as your strategy for establishing a beachhead. Utilize YouTube to aid you in gaining the first majority of people to your area of expertise, as it’s one of the best tools you can use today to bring massive quantities of traffic to your website.
This is the direction it’s going to be about. I hope you’ll comprehend what I’m trying to say here. Thanks to the strength of YouTube and the fact that they’ve worked with Google, it’s simply amazing. We live in a fantastic time.
You could go out and try to spread your presence and try numerous video sharing websites, various strategies on various platforms, but you’ll end up spreading yourself to the point that you do not show any outcomes; however, this method has been tested and proven, and I’m trying to apply this strategy on YouTube. This is the reason I’m calling the YouTube Beachhead Strategy. I hope you can see why you should be on YouTube as soon as you can and put your focus there.