Google Pixel 6 will be powered by a custom chip called Tensor

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In the WIRED briefing, Osterloh has Pixel 6 and Pixel 6 Pro on hand to showcase all these improvements. Obviously, these two new phones share the same ultra-wide-angle camera and main sensor, which can collect 150% more light than the Pixel 5, resulting in brighter and clearer low-light images. However, the Pro is a larger phone and it also has an additional 4x optical telephoto camera lens.

However, the external design of this phone has been completely transformed. All cameras are located in a thick horizontal strip that spans the entire back of the phone, instead of the standard left-aligned camera bump. There are a variety of colors to choose from, and the top of the camera strip uses an accent color to imitate the two-tone design of the original Pixel.

“If we want to completely change what’s under the hood, we should also really change the design of the product,” Ostello said. “Pixel has always been known for photography, which makes this very clear.”

In addition to the centrally installed selfie camera and in-display fingerprint scanner, Google did not share much other information about the Pixel. Osterloh said the company will give a more detailed introduction when approaching the official release of Pixel 6 in the fall. He also didn’t share the pricing of the new phone or the upcoming Pixel 5A-it is expected that the Pixel 5A will be cheaper than the flagship model.

Do not plan to upgrade anyway? Osterloh said that Google still plans to bring some new features to the older Pixels as in the past few years, but it still depends on whether the hardware can handle it. The more positive news is that the Pixel 6 series may receive longer software support. Competitors like Samsung are providing four years of security updates and three Android operating system upgrades, but Google has insisted on three years of support.

Osterloh said: “We are studying our final number, and we definitely see the possibility of expanding it, so we are very excited about it.”

Command performance

Google’s investment in its own chips underscores the company’s commitment to consumer hardware, even though Google’s share of the global smartphone market is still in the single digits. Osterloh said that over time, Tensor chips may appear in other consumer devices, which will help it amortize the investment cost on TPU.

Anshel Sag, a senior analyst at Moor Insights & Strategy, said: “Building your own chips can only last as long as you can scale, and requires a lot of manpower to maintain this in a competitive environment.” “That’s why Apple is in Build its chips on the iPhone, iPad, and Mac, and distribute these chips across so many models.”

So how will the tensor be related to Apple’s bionic chip, Cupertino likes to tout which is the performance power? Osterloh is not ready to share benchmark tests of the new Google chip. Sag said that he thinks it is difficult for Google to accomplish some unfinished things on mobile chips. “I don’t think Google will immediately surpass Apple’s team, because Apple has achieved multiple generations of success in the chip field,” Sag said.

However, one possible factor in Google’s smart phone business is its relatively low sales of mobile phones. The global tightening of semiconductors is expected to last for several months and affect everything from car shipments to household appliances to gadgets. Sag said that if Google launches this system-on-a-chip this year, the company may have ordered wafers about two years ago, and it is almost certain that they have already negotiated the number of phones they expect to sell. “It’s not much,” Sager concluded.

“Almost everything in semiconductors is now restricted,” Ostello said. “For this particular chip, we have a lot of control, and we don’t think the Pixel 6 series will be restricted. So this is positive. But” there are so many semiconductors in the product, just like in every electronic product, this It is definitely a problem. This year has definitely affected us. ”


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