Raposo is located in a small town for retirees, and her business is gradually dwindling due to her clients’ fear of contracting Covid-19. “I sleep every day and try to avoid going to work because I’m so tired,” she said. “I found myself lying in bed and scrolling on TikTok by a ridiculous amount.”
Raposo started making videos on New Year’s Day in 2021, hoping that her mental health will have a new start. Instead, she finally found a way to stay open during the off-season and attract new customers.
While other local businesses were considering closing, Raposo began to see an increase in customers. Almost overnight, they were as busy as tourists when they came back from autumn.
“The number of people driving to the bakery for a few hours is incredible,” Raposo said. “I am not technically proficient in any aspect, so I had to teach myself,” she explained. “There are indeed some failures, but TikTok seems to be the last fulcrum of this crazy year. My fans have done more for my business than any advertising.”
Today, she has more than 600,000 fans on TikTok and often meets new customers who will come to buy cakes or find her online and order on her website.
Her suggestion? When you showcase yourself and your skills on social media, keep a positive attitude. Raposo shared: “I’ve only been doing this for a few months, and some people already hate my opinion of the gas stove or the way I dress.” “I can’t please everyone, but I learned that if I inject positivity into the world, then I will get it back.”
Also, don’t forget to look at the parts. The night before Valentine’s Day, Raposo’s busiest holiday, after midnight, she cooks in the bakery. “I made a video about kitchen tools, but I refused to allow it to enter the bakery and it spread quickly,” she said. “The most important thing I learned from that video is to look decent, because you never know when 4 million people will see you wearing the biggest eye bags imaginable and without makeup.”
Amber Walker Not a household name Not yet. She founded her own private chef and catering company, Shenzhen Stock Exchange (Pronounced “Seasoned”), at the beginning of the pandemic, she was fired from her full-time job as a chef in a restaurant company. “I was taking care of my three-year-old niece at the time because my sister was a nurse and was working with Covid patients,” Walker said. “I work hard to accept the fact that everything I do may disappear overnight.”
At the beginning of the epidemic, she entered Favorite chef Competition. She filled out her personal information, uploaded photos, and explained her history, goals and signature dishes in detail.The contest pledged $50,000 to the winner and will be published in an upcoming issue Enjoy your food Magazine. Walker hopes to use the funds to help guide more young people in the community and expand her business.
Although Walker did not win the competition, she was among the top 15 chefs in the global competition and used this opportunity to discover valuable entrepreneurial skills. “With all the support from friends, family and the community, my business skyrocketed, and the competition brought more followers to my corporate page,” she explained.
“I have posted about what I did for SZND Douyin, Facebook, And Instagram,” Walker said. “The most important day is when I post my interview ABC 27 A Beautiful Day in Pennsylvania On Facebook. I have contacted many people and they praised my success since I started a new business in an uncertain period. “
For Walker, social media is more than just the number of followers. It’s about connecting with her community—the customers she cooks for her, members of the LGBTQ community, and the young people she mentors. “Social media helped me promote my business and show people that through hard work and determination to create a better future for themselves, rather than the typical nine to five or working for other people.”
So, one of her secrets to using social media to promote your work or skills is to give back to your community, which makes sense. As a mixed-race member of the LGBTQ+ community, Walker uses social media to connect with her clients and the causes she supports. “I donate 20% of the profits of every pop-up store I make to the local LGBTQ foundation,” she said.