YouTube TV, the collapse of NBCUniversal feels like an omen

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Monitor is A sort of Weekly column Committed to happen on wired The cultural world, from movies to memes, from TV to Twitter.

If you are a YouTube TV user and like Sunday night football, It’s likely that you have been wondering if you can watch this weekend’s game for the past few days.

If you’re not the kind of person who pays attention to business negotiations between multinational companies (why are you? I’m just following them because it’s actually my job), here’s an introduction: Earlier this week, YouTube TV’s Contract exposure must provide more than 14 channels from NBCUniversal-NBC, Telemundo, MSNBC, Golf, etc.-will expire on Thursday. According to reports, the negotiations are deadlocked, and if the two companies fail to reach an agreement, all NBCU channels will disappear from the YouTube TV stream. NBCU seems to want YouTube’s parent company Google to bundle its streaming service Peacock with YouTube TV. At the same time, the streaming service hopes “the same rate as the service of similar scale provided by NBCU, so that we can continue to provide YouTube TV to members at a reasonable price,” According to a blog post. On Thursday, the two companies agreed to “short“Expanded to keep the NBCU channel on YouTube TV.

Although the result of this rally is like this, it heralds the fact that navigation in a streaming media war is no different from navigating a cable.Or as our colleagues at Ars Technica Take it, “This dispute reminds people that the common bundling of cable and satellite TV may not disappear due to the rise of streaming media services.” Streaming media should help users cut off the power cord; more and more, as if they just came out to change the rope of.

Yes, we have in WIRED Said A previous version. Earlier this year, I thought that with the integration of media companies, consumers will eventually become another Big Three-CBS, ABC and NBC will eventually lose their territory, such as Netflix, Amazon Prime Video and Disney+. This still seems very possible. However, the new battlefield opened up by the dispute between YouTube TV and NBCU is centered on operators. The whole promise of streaming media is that content providers can directly face consumers. Do you want everything Disney has? Get Disney+. Like nature performances and home renovations? Get discovery+. But now there are too many services, and audiences and companies are eager to find ways to tie them together in the language of the industry-for someone who has tried to make difficult decisions between basic services, this may feel like Seems familiar. Or advanced cable package.

Take Hulu as an example. For some time, the service has become the backbone of streaming games. But people have forgotten that it was originally the parent company of NBC, ABC, and Fox who worked hard to provide these channels on Netflix-like services. It aims to become a way for traditional networks to participate in streaming media activities. In 2019, after Disney acquired Fox for $71 billion, it obtained control of Hulu through a separate arrangement with Comcast, the parent company of NBCUniversal. Now, consumers can bundle Hulu with Disney+ and ESPN+, because of course, ESPN is also Disney’s property. Hulu now also has FX, allowing Hulu subscribers to access many high-quality Fox content. Disney Channel, ESPN and FX? If this doesn’t feel like one of the previous cable packs, then there is none.

However, this is where things get tricky. As part of Disney’s control of Hulu, Comcast agreed to continue to license NBCUniversal content to Hulu until 2024, but NBCU reserves the right to withdraw some of the programs that are exclusively licensed to Hulu. With the launch of Peacock last year, NBCU ultimately hopes to provide a large number of programs on the service to enhance its appeal to consumers, which makes sense.

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